DEMOGRAPHICS

What age are they? What gender do they identify as? (What We Learn: targeting/niche segments, language they use, where they hang out online, etc.)

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Where do they live? Be specific. (What We Learn: targeting/niche segments, language they use)

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What is their life circumstance? (ex. Married, single, buying their first home, in college, empty nesters?) (What We Learn: what’s currently driving them from a life trend perspective, pain points)

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What is their education level? (What We Learn: language they use, what they value, potential for analyzing their critical thinking skills)

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Do they have kids? Pets? (What We Learn: potential pain points, goals)

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BUYING BEHAVIOR

What kind of phone do they have? What generation? Why? (What We Learn: how they make buying decisions, what they value, their relationship to money)

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